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Living development
services

Managed by Nexia, our living development services provide turnkey management with over 18 years of operational expertise to maximise financial performance. With a deep bench of talent, we deliver the highest standards at every touchpoint for a superior brand experience — making it easy to plug seamlessly into our systems and sales channels, drive revenue and gain efficiencies, all while focusing on ownership's goals.

Our Brands
Nexia Living
The Initial
The Initial Sama
You+
Capabilities

Our design & development
successes

2026
Adaptive reuse heritage building
Adaptive Reuse

Heritage Buildings

We reimagine heritage landmarks into vibrant hospitality destinations, combining cultural legacy with wellness-driven living. Each project delivers sustainable value, authentic storytelling and distinctive guest experiences anchored in place and community.

Repositioning existing building
Repositioning

Existing Buildings

We reposition underutilised offices, residences and hotels into vibrant hospitality-living assets. Through smart design and operator expertise, we unlock new revenue streams, elevate performance and deliver adaptable lifestyle destinations aligned with evolving urban growth.

New build development
New Build

Developments

We deliver purpose-built hotels, serviced residences and condotels built for operational efficiency, sustainability and innovation. Flagships include Singapore's 550-room Genting Jurong Hotel, the 270-room Genting Grand South Apartments and a 450-room IHG dual-branded hotel at Melbourne Walk.

Planning and design resorts
Planning & Design

Resorts

We masterplan destination resorts that unite leisure, wellness and sport. From Genting Secret Garden — home to Olympic athletes and youth skiers — to future eco-resorts, our designs create dynamic, experience-rich environments for global travellers and wellness-focused audiences.

Operator highlights

Our
capabilities

Speed of execution & market entry

  • Deep industry experience in hospitality operations, design and project management
  • Key management team average 17–20 years' experience
  • Agile decision-making from a multi-disciplinary in-house team of designers, operators and project managers
  • Designed & built The Initial Sama within one year

Design & space planning as USP

  • Increased The Initial Residence's NOI per key by 50%
  • Maximising usable area and optimising unit layouts
  • Design strategies that uplift both property sales values and long-term operational revenue

Ecosystem of wellness & shared-economy partners

  • Strategic alliances with healthcare providers, wellness practitioners, sports scientists and community groups
  • Access to shared-economy platforms enhances reach and cost efficiency
  • Differentiated assets integrating recovery, prevention and wellness into everyday use

Guest satisfaction & operational excellence

  • Guest Service Satisfaction: 4.6 / 5.0 (Google Reviews & OTAs)
  • Net Promoter Score: +58, well above industry average
  • Average Length of Stay: 15 days, driven by extended-stay guests
Track record

Past investments &
operations excellence

2011 — 2023
2011
18by3 Cabins, 3 Stanley Street

18by3 Cabins · 3 Stanley Street

Proprietary investment in Singapore's first cabin hostel for millennial travellers. Exited in 2021.

2011
eqUILIBRIA Hotels, Seminyak, Bali

eqUILIBRIA Hotels · Seminyak, Bali

Maintained 80%+ occupancy through strong demand and effective revenue management, delivering 45%+ operating margins.

2021
The Initial Residence, Balestier

The Initial Residence · Balestier

On-going master-leased asset — 59-key co-living with coworking café and event space, capturing medical-tourism demand (10% of guests via HealthCity Novena).

2023
The Initial Sama, Evans Road

The Initial Sama · Evans Road

On-going master-leased project — 92-key wellness-oriented serviced apartments designed for growing medical-tourism and wellness demand.

Proprietary insights
  • 3 Stanley: 3.5× return on initial investment over 10 years — combining land banking with co-living to lift yield during the holding period.
  • Master leases: an asset-light strategy to deliver bespoke living assets suited to each site.
  • Projects designed so on-site amenities are revenue-generating.
  • A curated network of partners delivers on-site services — best-of-breed solutions with scalability.
Wellness partnerships

Our partner ecosystem is a springboard for expansion into new living segments, including senior living.

GleneaglesThomson MedicalArtisan DentalAllsetSolace& more
What we deliver

A turnkey
platform

2026
Design and development
Design & Development

Designing better living,
creating lasting value

Our design and development philosophy is rooted in the belief that design is the language of living and well-being. Every project follows a design-led approach that creates healthier, more engaging environments while delivering cost efficiencies, optimised space planning and inspiring contemporary living experiences.

Embracing flexible development strategies, we specialise in conversions, adaptive reuse and new-build projects that unlock value and extend asset longevity. A platform-led philosophy lets each property rejuvenate, innovate and foster vibrancy — curating meaningful experiences, strong communities and environments that support modern lifestyles, wellness and long-term quality of life.

  • Conversions & adaptive reuse
  • New-build development
  • Optimised space planning
  • Cost-efficient, design-led delivery
Sales and distribution
Sales & Distribution

Connecting markets, partnerships & customers for sustainable growth

We connect global, regional and local markets to the right customers — combining a dedicated sales force, integrated omnichannel marketing and strategic alliances to build demand, visibility and long-term growth.

Three integrated capabilities

Dedicated Sales Force

We strategically target guests across global, regional and local markets and every business segment. Expert sales teams give B2B customers streamlined solutions — leveraging our scale, distribution channels and personalised service through a single point of contact that builds long-standing trust.

Omnichannel Marketing

An integrated strategy connecting digital and physical touchpoints — managing third-party distribution, driving social engagement, building brand partnerships and activating events. We target student accommodation, wellness stays and long-term residences for consistent visibility, qualified leads and stronger conversion.

Alliances & Partnerships

Strategic partnerships across hospitality, wellness, medical, academic and lifestyle sectors unlock direct consumer access, strengthen market intelligence and create unique value propositions — supporting diversification into high-growth segments and expanding distribution networks.

Operations
Operations

Smarter operations. Happier guests. Better asset performance.

Our operating philosophy combines technology-driven efficiencies with a guest-centric approach to elevate service delivery and asset performance. By creating seamless, high-quality guest experiences that drive satisfaction, loyalty, positive reviews, referrals and repeat stays, we strengthen occupancy, pricing power and long-term revenue growth.

  • Technology-driven efficiency
  • Guest-centric service
  • Occupancy & pricing power
  • Loyalty & repeat stays
Investment, asset and fund management
Investment, Asset & Fund Management

Your capital,
managed as our own

Our investment, asset and fund management philosophy is founded on strong alignment of interests and an owner's mindset. We undertake rigorous research and due diligence to identify opportunities, unlock value and support sustainable growth.

Through disciplined asset management and proactive risk oversight, we seek to optimise performance, protect capital and deliver long-term returns for investors and stakeholders.

  • Research & due diligence
  • Disciplined asset management
  • Proactive risk oversight
  • Owner's-mindset alignment
For owners & investors

Plug into the
Nexia platform

Turnkey development, distribution, operations and capital — under one roof.Contact us →